How Coca-Cola's Agos Program Is Bringing Water To Communities

Friday, 14 September 2018

Find out how Coca-Cola's Agos Program is bringing water to communities in the Philippines.

Coca-Cola considers water as a precious natural resource that is often taken for granted. Despite the many campaigns about water conservation, we still often observe individuals leaving faucets open in the office sink or washing their clothes without much regard to the volume of water they use. Water is one of the most crucial resources essential to the health and survival of individuals, communities, and businesses.

Coca-Cola executives turning over the water facility as part of its Agos Program
Sitio Dama, Negros Occidental farmers will no longer have to manually draw water for their sugarcane fields as a Coca-Cola Agos ram pump will now provide them with sustainable access to water for agricultural use. The photo shows Coca-Cola Philippines president and general manager Winn Everhart turning over the water access facility to DAMA Farm Workers Agrarian Reform Beneficiaries Association (DAFWARBA) chairman Daniel Diamente. They are joined by (from left) Coca-Cola Foundation Philippines president Cecile Alcantara and Coca-Cola Philippines public affairs and communications director Jonah de Lumen

How Coca-Cola's Agos Program Is Bringing Water To Communities


As such, the Coca-Cola Company developed and adjusted various aspects of its value chain in order to achieve water leadership status. Aware that its business, as well as its actual product, is largely dependent on water, Coca-Cola ensures that raw materials are grown with efficient water use and that its bottling facilities pose a minimal impact on the water supply.

Furthermore, the company endeavors to bring access to water-deprived communities and ensure that critical watersheds are cared for and conserved. The Coca-Cola Company has stayed true to its commitment to returning to the communities and the environment every single drop of water used in the production of its beverages.

Coca-Cola brings water to impoverished communities


At the onset of its undertaking, Coca-Cola planned to achieve 100% water replenishment in the year 2020. However, it was able to fulfill this goal 5 years earlier in 2015. Until now, Coca-Cola was able to return over 330 billion liters of water to the environment and the communities through various water programs and initiatives.

Coca-Cola executives leading the opening of the water pump as part of its Agos Program
Coca-Cola Philippines president and general manager Winn Everhart leads the ceremonial valve opening of the Agos ram pump in Sitio Dama, Barangay Cabacungan in La Castellana, Negros Occidental. He is joined by (from left) La Castellana town mayor Rhumyla Nicor-Mangilimutan, Alternative Indigenous Development Foundation, Inc. president Christopher Taclobos, Coca-Cola Foundation Philippines president Cecile Alcantara, DAFWARBA chairman Daniel Diamente, and Coca-Cola Philippines public affairs and communications director Jonah de Lumen.

Through its Agos program in the Philippines, Coca-Cola has audited an estimated 108 percent water replenishment rate through its various programs and activities. 

Through this program, the company was able to provide access to potable water to 180 communities in rural areas of the Philippines, instituted measures for more efficient use of water supply in all its bottling facilities, and took an active part in the conservation efforts of critical watersheds.

In furthering its commitment to making clean water available to more communities, Coca-Cola has forged a partnership with the Department of Agriculture. Through this alliance, the company was able to provide access to water to small sugar farmers in indigent areas of the country. 

Basic yet efficient technologies such as ram pumps that elevate water without the need for electricity; gravity installations that bring water to lowlands; and rainwater catchment facilities are employed. Sugar is one of the key ingredients in the various beverage brands under Coca-Cola.

Moreover, to serve water-poor communities, Coca-Cola also deployed a mobile potable water treatment plant that can purify 2,000 liters of potable water per day. 

Earlier this year, the water treatment plant has helped 4,300 internally-displaced persons (IDPs) at the Upper Hinaplanon and Buru-un School of Fisheries Evacuation Centers in Iligan City. At present, the mobile potable water plant is being deployed across various barangays in Marawi and has served the water needs of 55,800 returning residents in the city.

Environmental conservation


In addition to giving back to communities, Coca-Cola also supports the restoration and conservation of critical watersheds including the Ipo Watershed-Sapang Munti and the Sapinit Sub-Watershed within the Marikina Watershed.

Even if it has already achieved its goal, Coca-Cola vows to continue with the commitment of returning to the community and the environment, every drop of water used in the production of its beverages.

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