Fast food giants Jollibee Group and Yoshinoya recently held a partnership ceremony to strengthen business relations.
The Jollibee Group welcomed Yoshinoya International executives in a
Partnership Ceremony on June 25 to celebrate their collaboration that will
bring the authentic Yoshinoya Japan beef bowl experience to the
Philippines.
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The Jollibee Group and Yoshinoya International hailed its
partnership in a ceremony that culminated in a beef bowl toast led
by Jollibee Group President & CEO Ernesto Tanmantiong (front
row, 3rd from left), Asia Yoshinoya CEO Tetsuya Naruse (front row,
4th from left), Jollibee Group President for Philippine Business
Joseph Tanbuntiong (front row, 2ndfrom left), and Jollibee Group
Chief Real Estate and Design Officer William Tan Untiong (back row,
3rd from left). |
Jollibee Group And Yoshinoya International Hold Partnership Ceremony
Yoshinoya, Japan’s world-famous Beef Bowl Chain, is the first foray into
Japanese food by the Jollibee Group. Jollibee Foods Corporation formed a joint
venture with Yoshinoya International Philippines Inc. (“Yoshinoya
International”) to operate the Yoshinoya stores in the country, with plans to
expand to 50 stores in the long term.
The Yoshinoya International executives who attended the private ceremony were
Tetsuya Naruse, CEO of Asia Yoshinoya International Sdn Bhd (“Asia
Yoshinoya”); Shigekazu Miyata, President of Yoshinoya International; and
Shigeo Kurokawa, Director of Yoshinoya International.
Asia Yoshinoya CEO Tetsuya Naruse hailed its partnership with the Jollibee
Group during the partnership ceremony. “In the history of Yoshinoya, I can say
that we have never encountered a company such as yours. I’ve met the best
partners that we could work with and I’m really looking forward to this
partnership.”
"We would like to thank Yoshinoya International for partnering with Jollibee
Group. Together, under Yoshinoya Jollibee Foods Inc., we will grow and expand
Yoshinoya in the Philippines, and we will work hard to make it the No. 1
Japanese restaurant in the country," said Joseph Tanbuntiong, President for
Philippine Business of the Jollibee Group.
In a disclosure released in February 2021, the Jollibee Group said it aims to
be the leading market developer of foreign restaurant brands in the country,
as these foreign franchised brands are expected to contribute to the
sustainable growth of its domestic business. Jollibee Group continues to see
the success of brands like Burger King, Panda Express, and PHO24 and will
apply the same success drivers in expanding Yoshinoya.
Partnership for success
Like the humble beginnings of the Jollibee Group, Yoshinoya started as a
family-run shop located at Nihonbashi Fish Market in Tokyo. Today, Yoshinoya
has more than 2,000 global locations.
“Our dreams to make it big one day in our respective markets have driven
Yoshinoya and the Jollibee Group to continuously work hard and always strive
for excellence,” said Tanbuntiong. “With similar values and a true love for
great tasting food, we see a strong foundation for success in this
partnership.”
“I met Jollibee Group Founder and Chairman Tony Tan Caktiong, and after our
conversation, I concluded that there is no other company that we would like to
do this partnership with. And although some years have passed since then, we
have reached this moment today and it’s all thanks to all your efforts,” added
Naruse.
“Part of who we are in Yoshinoya Holdings is being ‘For the People,’ which
means reaching as many people as possible with our tasty and value-for-money
food—this is also what the Jollibee Group is all about. I look forward to
working well together and I commit that we in Yoshinoya will give our full
support to the Jollibee Group,” he added.
Now ready to serve the same superior tasting and authentic Japanese Beef
Bowls, Yoshinoya is set for its grand opening slated this July.
Get to know the Jollibee Group
Jollibee Foods Corporation (JFC, also known as Jollibee Group) is one of the
fastest-growing restaurant companies in the world. It operates in 34
countries, with over 6,200 stores globally with branches in the Philippines,
United States, Canada, the People's Republic of China, United Kingdom, Italy,
Spain, Vietnam, Brunei, Singapore, Saudi Arabia, United Arab Emirates, Qatar,
Oman, Kuwait, Bahrain, Indonesia, Costa Rica, Egypt, Panama, Malaysia, South
Korea, and India.
Jollibee Group has eight wholly-owned brands (Jollibee, Chowking, Greenwich,
Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger); six
franchised brands (Burger King, Panda Express, PHO24, and Yoshinoya in the
Philippines; Dunkin' and Tim Ho Wan in certain territories in China); 80%
ownership of The Coffee Bean and Tea Leaf; 60% ownership in the SuperFoods
Group that owns Highlands Coffee and PHO24;and 51% ownership of Milksha, a
popular Taiwanese bubble tea brand.
Jollibee Group, through its subsidiary Jollibee Worldwide Pte. Ltd. (JWPL)
owns 90% participating interest in Titan Dining LP, a private equity fund that
ultimately owns the Tim Ho Wan brand. It also has a joint venture with the THW
Group to open and operate THW restaurants in Mainland China. Jollibee Group
also has a business venture with award-winning Chef Rick Bayless for Tortazo,
a Mexican fast-casual restaurant business in the United States.
Jollibee Group was named the Philippines' most admired company by the Asian
Wall Street Journal for ten years. It was also honored as one of Asia's Fab 50
Companies and among the World's Best Employers and World’s Top Female-Friendly
Companies by Forbes. In 2020, Gallup awarded the Jollibee Group with the
Exceptional Workplace Award, making it the first Philippine-based company to
receive the distinction.
Jollibee Group has grown brands that bring delightful dining experiences to
its customers worldwide, thus spreading the joy of eating to everyone.
To learn more about Jollibee Group, visit
www.jollibeegroup.com.
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Very nice and great partnership ❤️
ReplyDeleteOoh. It sounds like the Phillipines is about to get even more delicious food. You can't beat authentic beef bowls!
ReplyDeleteI love Yoshinoya and of course, Jolibee. This partnership makes me really happy and too excited.
ReplyDeleteWow...I can see JFC is up to something really good. I've heard of Yoshinoya's famous beef bowl before. I'd love to actually give it a try.
ReplyDeleteWow! this sounds like a great deal. This seems like a really yummy meal. Would love to try it out
ReplyDeleteI used to be into Japanese ceremonies a lot. So I enjoyed this read!
ReplyDeleteFantastic! This looks so extravagant.
ReplyDeleteWe love eating at both Jollibee restaurants and Yoshinoya. Glad to see they've partnered :)
ReplyDeleteThis looks like such a great partnership. I love the ceremony - it looks like it was meaningful and a great start to new things!
ReplyDeleteWow! This is exciting. We love Yoshinoya and we hope they open more branches here in the provinces. It has been years since we were able to visit.
ReplyDelete