6 Social Media Traps Online Businesses Should Avoid

October 22, 2021

Here are some tips to keep in mind if you are trying to create social media presence for your online business.

Social media has proven itself to be a useful partner for everyone, especially for businesses. Not only does it streamline communication and interaction between brands and customers, but it also makes promotions and advertisements more effective, specifically through targeted marketing.

Social media traps to avoid for online businesses

6 Social Media Traps Online Businesses Should Avoid

    On top of that, it allows smaller brands to gain more exposure and grow their followers without having to spend much—something that they would not be able to do if they rely on traditional forms of marketing.

    Social media can be chaotic

    Although social media offers such opportunities to businesses, it doesn't always translate positively. Most jump into the fray unaware of what they have to do. To put it simply, they're biting off more than they can chew.

    And this has been the case for numerous enterprises using social media marketing in the Philippines, a country where virtual shops dominate the internet.

    What you should stay away from in social media

    To help you steer clear of these unfortunate situations, we've listed down a few of the biggest no-no’s you should avoid at all costs when it comes to social media marketing.

    1. Creating a Social Media Page Because it's Trendy

    Nowadays, social media is something that everyone is doing. And you might think that if you're not on it, you're missing out. Well, the thing is—that's not always the case.

    Social media likes
    Photo courtesy of pexels.com

    More often than not, those that jump on the social media train for such frivolous reasons are met with failure. And the main cause for this is that they do it for the sake of having a page, not because they know of its benefits or how to properly navigate the space.

    Having this kind of mindset can be dangerous for your business in the long run, especially when it comes to important decision-making.

    Before entering something, you should always weigh the cons and the pros, specifically what it can offer to your brand—the same goes for social media.

    It's also paramount that you know your business in and out since this will be the determining factor in ascertaining if your brand can do well online.

    2. Being on Every Social Networking Site

    A lot of businesses, just starting on social media, think that the more present they are on social platforms, the more awareness, followers, and sales they'll get. However, this could not be farther from the truth.

    Having multiple social media accounts will only dilute your audience. It'll also make monitoring difficult—seeing as you have to keep up with a lot of pages regularly.

    Apart from this, the quality of content you post could also be affected. And most important of all, you'll be wasting precious time and resources.

    Instead of having multiple weak social accounts, it's best if you put your effort into maintaining only one or two. Pick the ones who perform the best and who hold the majority of your target audience.

    3. Not Having a Goal or Objective

    When it comes to social media, it's important that you have a purpose. Not having a goal or objective in place will only complicate your social media marketing strategy. Or worse, you'll end up squandering your resources for a venture that won't be fruitful and be of aid to your brand.

    On that note, you must come up with intent. You can start by answering the following questions:

    • Why do I need this?
    • What will I get from this?
    • What are the pros and the cons?
    • What do I want to achieve?
    • Is my business ideal for online adoption?
    • How will I approach this?

    Once you answer these questions, you can start formulating a strategy for your social media page. This strategy will play a significant role for your page since it will serve as the guiding force for your brand's growth online.

    4. Not Learning the Proper Online Etiquette

    Although you can do and post pretty much anything on social media, it's different when you're a brand or a person representing one. You always have to be aware of what you post and be able to differentiate between what's appropriate and what's not.

    Social media notifications
    Photo by Bedbible

    That's why it's important to familiarize yourself with how social media works, especially the platforms that you use. This way, you won't be jeopardizing the identity of your brand and how you project yourself to your users, customers, and target audience.

    5. Overposting

    While it's good to be active on social media, overdoing it might cause your eventual downfall. Overposting has been known to lead to a significant dip in followers and is more likely to push customers to turn off notifications for your page.

    It's best to create a consistent posting schedule for your pages. What you need to do is to focus on providing value to your consumers, which will certainly boost engagement and improve your following. After all, quality always trumps quantity.

    6. Ignoring Followers and Queries

    The worst mistake you can commit when on social media is to ignore questions, comments, and feedback from your followers and customers. Keep in mind that a business can only stay afloat and flourish through the patronage of its consumers.

    Checking social media messages
    Photo by Lisa from Pexels

    If you betray their trust and ignore what they have to say, the only path you're heading will be at the bottom. That's why you must give importance to what your target audience has to say and assist them in any way you can.


    While these tips will definitely be helpful for your brand, it's important to note that social media is always changing. This means that what works at present may not work years from now.

    That's why it's important that you keep yourself updated with the workings of the social media world, especially when it comes to the nature of marketing.

    Apart from that, these traps are just the tip of the iceberg. There's a lot more that you need to stay away from. So, always stay vigilant and keep yourself up-to-date.

    Social media traps that online businesses should avoid

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    1. Thank you for sharing this helpful tips dadi iv ang agree po sa lahat uso talaga ngayong social media kaya big help din sa mga kaka start lang ng business para mas lalo makilala pero dapat talaga may idea sila ng do's and don't.

    2. These are helpful po. I'll use these are guide, daming learnings

    3. Thank you for sharing this tips po , tlgang malaking tulong ito , tlgang ngayon super in na ng social media tlga ❤️😍 (Joaquin Eli Bacod)

    4. These are really appreciated! We should know about this ! For awareness and more workable solution!

    5. Very nice and Informative blog content, sobrang laking tulong po talaga nito for everyone, truly daming Matututunan, at magagamit mo po talaga in a future.. thanks for sharing this Sir Ivan