Find out more about this exciting collaboration between GUESS Originals and music superstar and fashion icon J Balvin.
GUESS Originals is proud to welcome back global music superstar and fashion
icon, J Balvin, for the GUESS Originals x J Balvin Amor Collection. Inspired
by Balvin’s documentary “The Boy from Medellin”, the collection ties into
the GUESS DNA of iconic graphics and elevated fabrics while incorporating a
deeper emphasis on who Balvin is beyond the fame, and his journey with
mental health. The collection will be available on Friday, July 15, 2022 on
guess.com.ph and in GUESS Glorietta, Trinoma, Robinsons Ermita, SM Megamall,
and SM Mall of Asia.
Guess?, Inc. Announces The Return Of J Balvin, Music Superstar And Fashion Icon
Balvin notes, “We've been collaborating for a couple of years now. The
chemistry is great. We have more than a business partnership, it’s a
friendship – it's like my family working with Nicolai and GUESS. This newest
collab is all about peace and love – that’s what we need right now.”
Get to know the GUESS & J Balvin Collection
Imprinting the universal message of “amor y paz” or “peace and love”, the
GUESS Originals x J Balvin Amor collection is a revival of happiness and
positivity. Nicolai Marciano, Director of Brand Partnerships for GUESS
Originals highlights, “Our partnership with Jose continues to give fans a
deeper connection to what he cares about while honoring GUESS’ heritage of
provoking a sense of celebration. The collection features a universal design
language rooted in bright colors, peace and love – especially self-love.”
Colin Tilley, director of the campaign video, shares that “Collaborating with
GUESS was a Dream, collaborating with Jose is always something special and
combining them both for this epic campaign is one for the books! We wanted to
celebrate togetherness.”
The collection offers a mix of vibrant and pastel colors in a variety of
uplifting hues. Expressive graphics such as swirl stripes, hearts, and clovers
are seen throughout the collection, adding to the playful vibe of the
capsule.
While staying true to the brand’s DNA, the men’s collection features a new
take on the GUESS Originals cargo pant with a relaxed profile and elevated
twill fabric, as well as eco rayon camp. The women’s collection offers an
array of easy-to-wear crop tops. Summery pieces such as the dresses and
bright-colored accessories round out the line and lend to the laid-back,
vibrant lifestyle of both GUESS Originals and J Balvin.
This collection pushes the importance of mental health for all. The 15-piece
collection ranges from P1,698 – P4,898. Look for the campaign and other GUESS
x J Balvin content at www.GUESS.com.ph, on GUESS’ facebook page, and GUESS
retail stores.
About GUESS?, Inc.
Established in 1981, GUESS began as a jeans company and has since successfully
grown into a global lifestyle brand. Guess?, Inc. designs, markets,
distributes and licenses a lifestyle collection of contemporary apparel,
denim, handbags, watches, eyewear, footwear and other related consumer
products.
Guess? products are distributed through branded Guess? stores as well as
better department and specialty stores around the world. As of January 29,
2022, the Company directly operated 1,068 retail stores in the Americas,
Europe and Asia. The Company’s partners and distributors operated 563
additional retail stores worldwide. As of January 29, 2022, the Company and
its partners and distributors operated in approximately 100 countries
worldwide. For more information about the Company, please visit www.guess.com.
About J Balvin
Global superstar, entrepreneur and committed mental health advocate, J Balvin,
is a highly-decorated music icon with wins across Billboard Music Awards,
American Music Awards, Latin GRAMMY’s and many others. As a Latinx artist, he
has steadfastly broken cultural barriers and become one of the Top 10 most
streamed artists globally developing legions of fans worldwide.
Hailed by Billboard as "the biggest breakout act Latin music has seen in many
years" and Pitchfork as "the face of modern Reggaeton," Balvin is leading a
second generation of Musica Urbana stars that have propelled Latin music to an
unprecedented global embrace that transcends genres. The 2017 chart topping,
“Mi Gente” with Willy William, and subsequently a remix with Beyonce, reached
global success serving as a nod to cultural pride.
His 2020 surprise performance as part of the Super Bowl halftime show with JLO
and Shakira was history-making with an all-Latinx lineup. His latest album,
JOSE, arrived on the heels of an eventful summer, following the release of
chart-dominating singles "Qué Más Pues?" featuring Argentinian singer María
Becerra, "Que Locura," and "In Da Getto" featuring Skrillex. His collaboration
with Ed Sheeran in March 2022 on “Sigue” and “Forever My Love” landed him his
34th and 35th #1 on Latin Airplay, more than any other artist in history,
cementing him as Latinx music's biggest success story of the decade.
In addition to his many successes in music, J Balvin has been one of the first
Latinx’s to forge partnerships with notable brands across lucrative
categories. In 2019, he became the first male Latinx lead with a GUESS
campaign, followed by the 2020 announcement of his highly-anticipated and
successful J Balvin x Air Jordan 1, which marked him as the first Latinx
artist to have an official collaboration with the iconic Jordan Brand. The
second of his collaborations with Jordan Brand was announced in late 2021 with
details on launch to come.
An avid gamer, Balvin also created skins with Fortnite as part of their “Icon
Series.” His knack for personal style and pioneer trends also finds him
frequenting front rows of fashion shows across New York and Paris with brands
such as Louis Vuitton and Dior. He also made his coveted Met Gala debut in
2021 with Moschino. J Balvin’s latest passion is raising awareness on the
importance of mental health and mental health resources. He has been outspoken
on his own grapple with depression and anxiety and hopes to destigmatize the
topic and misinformation.
Looking to mentors who went from artists turned moguls like Jay-Z and
Pharrell, J Balvin’s goal is to inspire other Latinos to dream big and work
hard to uplift themselves and their communities.
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