Cebu's booming real estate industry made it fitting to host the first real estate salespersons congress.
Over 700 participants mostly composed of PRC-registered salespersons
nationwide convened in Cebu City for the first-ever Real Estate Salespersons
Congress last Thursday, Aug. 25, 2022.
Cebu Hosts First Real Estate Confab
The congress, initiated by the Securities and Exchange Commission (SEC)-
registered Accredited Real Estate Salespersons in the Philippines (ACRES
Philippines), will gather industry practitioners in the field of real estate
selling to formally introduce ACRES Philippines and its Vision and Mission;
recognize its interim officers nationwide; charter members and raise awareness
and tackle current concerns in real estate selling.
About ACRES
ACRES is the country’s first and largest organization of accredited real
estate salespersons. Founded in 2021, it supports the endeavors of
salespersons in furthering their learnings, ethical standards, protection of
their rights to free and fair practice, upliftment of their well-being, and
due representation and inclusion on matters of their trade and prosperity.
At present the association has already set up nationwide chapters with interim
officers in Metro Manila, Makati, Mandaluyong, Camarines Sur, Cavite, Bicol,
Sorsogon, Legaspi, Pampanga, Palawan, Tacloban, Ormoc, Bohol, Dumaguete,
Bacolod, Kabankalan, Iloilo, Roxas, Aklan, Calbayog, Samar, Leyte, Cebu,
Lapu-Lapu, Northern Cebu, Southern Cebu, Talisay, Mandaue, Catbalogan, Davao,
General Santos, Caraga, Cagayan de Oro, Bukidnon, Surigao, Ozamis, Dipolog,
Pagadian, Digos, Iligan and Gingoog.
Cebu’s booming real estate industry
These interim officers will take oath during the congress. Cebu was picked as
the host for this year’s Congress to showcase the city’s progressive real
estate industry whose vibrance could only be kept and achieved by proactive
industry practitioners, including real estate salespersons.
According to Anthony Gerard Leuterio, president of A Better Real Estate
Philippines (ABREP), the advisory group of ACRES, the formation of ACRES came
timely as the real estate sector experiences a rebound from the economic
stresses brought about by Covid-19 pandemic.
He said unifying all the salespersons involved in real estate will further
advance the country’s real estate sector and make it one of the strongest
economic pillars amid the headwinds. “Since real estate is a selling business,
we also need to get the salespersons onboard and actively involved them in
advancing the sector alongside the brokers,” he said.
Salespeople drive the real estate sector
Leuterio stressed that since real estate salespersons are significant
contributors to the continued expansion of the sector, they must be well
represented. “These practitioners need to have a voice too, especially when
policies and laws are crafted. We need to include them so we could really a
‘Better Real Estate’,” he said. Real estate salespersons comprise the biggest
number of professionals in the real estate service.
Moreover, ACRES seeks to work harmoniously and collaboratively with the
professionals in the real estate service, regulatory agencies, real estate
organizations, property companies, policymakers and advocacy groups.
Leuterio said the association is keen to work with the Department of Human
Settlements and Urban Development (DHSUD) so it can participate in campaigns
against illegal salespersons and illegal developers. The group also wants to
work with the Professional Regulation Commission (PRC) to promote
accreditation to all salespersons involved in real estate selling activities.
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