For the past two years, I have been an avid contributor of food and restaurant reviews as well as food photos in Zomato. What was initially a hobby and a creative outlet slowly turned out to be a passion. Aside from my love for writing, one factor that kept me contributing articles in Zomato was my belief in its growth potential, which I would want to be part of.
For those who are not yet in-the-know, Zomato is a restaurant search and discovery application, providing in-depth information of over 1.4 million restaurants across 23 countries. In the Philippines, Zomato contains in-depth information for over 16,000 restaurants across Metro Manila, Antipolo, Tagaytay, Laguna, and Cebu.
Zomato is a beautifully-designed site, with an easy-to-navigate interface. But beyond its great looks, it holds a cornucopia of information and awesome articles that are very helpful to consumers. It is a one-stop-shop to help one decide on where to head out next for a food adventure. Plus, Zomato also has a social component which allows foodies to connect with each other and meet new friends.
In addition to restaurant search and discovery, Zomato also offers Table Reservations, a Whitelabel App Platform, and a Point-of-Sale system, creating cutting-edge technology to connect restaurant businesses and customers in ways that will revolutionize the restaurant industry.
Just recently, I received news that Zomato now offers Online Ordering services with its recent partnership with local online food delivery site, twoanyone.com. The latter is very similar to Zomato, in terms of extensiveness of information and good usability. I think this partnership holds great potential because of the popularity of food delivery services in the Philippines, especially among those who are on graveyard shift. And because it is online, ordering is fast and easy with just the touch of an app.
With this online ordering initiative, Zomato aims to narrow the gap between restaurants and their customers.
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