COMCO Southeast Asia Makes It To The PRCA APAC Awards 2022 Finals

March 03, 2022

Local PR firm COMCO Southeast Asia is the only Philippine agency to enter the PRCA APAC Awards 2022 Finals because of its trailblazing campaigns.

One of the local PR agencies that I’m always happy to work with is COMCO Southeast Asia because of their professionalism. Their media relations personnel are a breeze to work with, their events are always well-organized, and the campaigns that they are involved in are always purposeful. I'm proud to have participated twice in the agency’s Write To Ignite Blogging Project as a way of sharing my personal stories of optimism with my fellow Filipinos during this COVID-19 pandemic.

COMCO Southeast Asia is a finalist in the PRCA APAC Awards 2022

COMCO Southeast Asia Makes It To The PRCA APAC Awards 2022 Finals


    Having said that, I’m happy to share with you that COMCO Southeast Asia, already a global award-winning and trailblazing communications agency, is the lone Philippine communications agency to be included among the finalists in the prestigious PRCA APAC Awards 2022. COMCO Southeast Asia is a finalist in 5 categories in the industry-acclaimed award-giving body in the region.

    PRCA APAC Awards 2022 is organized by the Public Relations and Communications Association Asia-Pacific (PRCA APAC), the world’s largest professional PR body representing more than 35,000 PR professionals in 70 countries worldwide and a global advocate for excellence in public relations.

    Spreading positive stories in the midst of the pandemic


    The Agency is vying for the Purpose Award for their “Dear Survivor: COMCO Southeast Asia’s Write to Ignite Blogging Project Season 2” co-presented by Eastern Communications and Jobstreet, sponsored by AirAsia and Xiaomi Philippines and supported by Teleperformance. It aimed to inspire and empower everyone affected by the COVID-19 pandemic through the stories of bloggers and content creators across the country.

    COMCO Southeast Asia's Blazing Sapphire


    Another campaign that caught the award-giving body’s attention is the “Blazing Sapphire: The COMCO Southeast Asia Year-Long 5th Anniversary Celebration”.

    The campaign is for the Agency’s 5th-anniversary celebration where their growth from a start-up to a multi-awarded boutique communications agency has been celebrated through a 5-part celebration namely:

    • The Blazing Sapphire kick-off which unveiled COMCO SEA’s brand evolution.
    • The Camp COMCO Alumni Society “Unity Games”, a celebration of the company’s strong alumni culture.
    • The Dear Survivor: Write to Ignite Blogging Project Season 2.
    • Citizen COMCO Advocacy Program’s “5 Gifts to the Community” via the Cause Marketing for Good initiative with World Vision.
    • Blazing Sapphire Main Event where several major initiatives were unveiled including the launch of COMCO Middle East & Africa and COMCO AOX League of Enterprises which will house the current and upcoming ventures and initiatives of the group.

    A corporate culture fueled by meaning and purpose


    Another category group that the agency dominated is the Team Awards, wherein COMCO Southeast Asia lands finalist spots for the Medium Consultancy and the Workplace Champions Awards.

    COMCO Southeast Asia award categories

    At the core of COMCO SEA is its unique brand of Meaningful Storytelling based on its corporate mantra and the mission to Ignite Brand Love, Social Change, Talent Growth, and Regional Collaboration. 

    In just 5 years, the Agency has done groundbreaking works for more than 70 local, regional and international brands including reputable development and humanitarian organizations, and won 85 medals from various local, regional, and international award-giving bodies.

    In 2021, the Agency has posted a 50% increase in revenues vs. 2020, with 75% growth in gross profits. From 2020 to 2021, COMCO Southeast Asia grew its team by 17% and has a retention of 79%. Of its homegrown talents who started as associates, 46% have been promoted to Partners, Managers, Associate Managers, and Officers.

    COMCO Southeast Asia is backed by a strong leader


    Lastly, COMCO Southeast Asia’s Regional Integration and Chief Executive Director Ferdinand Bondoy, a global award-winning communications practitioner and a certified digital marketer and crisis counselor in Asia-Pacific, is a finalist for the PR/Communications Leader Award under the Individual Awards Category. From a PR Academic Scholar in his collegiate years to a PR Industry Thought Leader at present time, Ferdinand is a champion of strategic integration and meaningful storytelling and an advocate of environment conservation and children and youth education.

    “This citation from our peers in the Asia-Pacific region is a confirmation of the trailblazing work we do not just in the Philippines but on a global scale. This inspires us to further continue our commitment to excellence in public relations and communications and ultimately contribute to social change,” Ferdinand Bondoy shared.

    Epilogue


    The unveiling of winners and awarding ceremony of the PRCA APAC Awards 2022 is on March 30, 2022.

    To know more about COMCO Southeast Asia, visit www.comcosea.com. Follow them on social media: facebook.com/comco.southeastasia on Facebook, linkedin.com/company/comcosea, and @comco_sea on both Instagram and Twitter.

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